Why Starting an Email Newsletter is the Perfect Side Hustle for Copywriters
As a copywriter, you have a unique set of skills that can translate well into the world of email marketing. Starting an email newsletter is an excellent decision as a side hustle, as it can provide you with an additional income stream and help you expand your skill set.
Let's analyze why starting an email newsletter is such a great opportunity for copywriters of all levels.
Low-Friction, High Reward
One of the best things about starting an email newsletter is that it can be done for free using services like MailerLite or ActiveCampaign. These platforms offer easy-to-use templates and drag-and-drop interfaces that allow you to create professional-looking newsletters without any design or coding experience.
Additionally, email marketing has a very low barrier to entry, so you can start experimenting without any real financial risk. You can create a newsletter in just a few minutes, send it out to a small group of friends or colleagues, and see what kind of response you get.
Plus, email newsletters have one of the highest ROIs of any marketing channel. For every dollar spent on email marketing, the average return on investment is $38. This makes email marketing a highly effective and cost-efficient way to reach potential customers.
Building A Loyal Audience
One of the biggest advantages of email marketing is that it allows you to build a loyal audience that you own and can directly communicate with. Unlike social media platforms, where algorithms control who sees your content, you have complete control over who receives your email newsletter.
Start Small and Build Up Your Confidence
Email newsletters are private, so you can start small and build your confidence before sharing your writing with a larger audience. This makes it a great way to test the waters and see if writing an email newsletter is something you enjoy.
For example, you could start by creating a newsletter for your family and friends, where you share updates on your life, recommend books or movies, or provide tips on a topic you're knowledgeable about. As you gain more confidence and experience, you can start to expand your reach and write for a wider audience.
Develop Your Voice and Copywriting Skills
Email newsletters are all about writing, so they provide an excellent opportunity to develop your voice and your copywriting skills in a low-risk environment. You can experiment with different styles, tones, and formats to see what resonates with your audience.
For example, you could write a newsletter that provides helpful tips on a specific topic, like cooking or travel, or you could write a newsletter that shares personal stories and insights. You can also use your newsletter to showcase your writing skills and establish yourself as an expert in your field.
Monetization Opportunities Abound
Once you have a loyal audience, you can start thinking about ways to monetize your newsletter. There are many different ways to do this, including sponsored content, affiliate marketing, or selling your own products.
For example, if you have a newsletter that focuses on cooking, you could partner with a kitchen gadget company and promote their products to your audience. Alternatively, if you have a newsletter that provides career advice, you could sell your own courses or coaching services to your subscribers.
A final word about starting an email newsletter
Starting an email newsletter is an excellent way for copywriters to earn extra income, develop their skills, and build a loyal audience. With its high ROI, low barrier to entry, and endless opportunities for creativity and monetization, email marketing is an excellent choice for anyone looking to start a side hustle or expand their career as a writer.
So, what are you waiting for? Sign up for Mailerlite and start writing your newsletter today!